Retail stores can be more fun and engaging to attract visitors from the street. In the Shanghai Puma flagship store, I designed a groundbreaking solution to align with their latest campaign, "Running in Shanghai." Visitors can interact with Bolt at the storefront window and take photos with him. Additionally, they can challenge themselves by running alongside Bolt in a virtual experience set in the streets of Shanghai at night. As a result, we not only attracted more people to the store but also created a lasting impression through the interactive solutions, leading to increased purchases.