At my core, I believe that design has the power to simplify complexity, create meaningful connections, and make the everyday better. My passion is to create intuitive and human-centered solutions that not only look good but serve a real purpose. Design, to me, is more than aesthetics—it is about problem-solving, empathy, and innovation.
With nearly a decade of experience in the international city of Hong Kong, I have transitioned from graphic and multimedia design into UI/UX, working across industries such as urban development, event interactive solutions, design agencies, and telecommunications. These diverse experiences have conditioned my design style — grounding it in user needs, behavioral insights, and strategic thinking. I believe that great design starts with understanding people of their challenges, motivations, and the environments they navigate.
One of my guiding principles comes from Brenda Laurel: “A design isn’t finished until somebody is using it.” I apply this philosophy to every design choice I make — to ensure that what I am building is not only visually pleasing but also functional, accessible, and effective.
