This interaction design case study focuses on the digital event solution provide by Market Trend Interactive Solution for the 'Happy Wednesday' digital night event held by The Hong Kong Jockey Club. The Hong Kong Jockey Club is a non-profit organization offering horse racing, sports, and betting entertainment in Hong Kong, with a government-granted monopoly on pari-mutuel betting.
At Happy Valley, horse racing is digitally enhanced at Stable Bend Terrace, offering interactive experiences through sight, sound, and touch, complemented by gourmet food. For Digital Nights, we introduced racing-themed games on large-format and handheld devices, adding a tech-driven thrill to race night.