GoGoYuedu

E-reading isn't a new thing in market. Before I started to design the experience I should study also found out the reason to improve the e-reading process.

"Blinkist" is ones of my research target, first of all its provide a few different function to support the reader for e-reading.
1.) Audio function - through listening audio to absorb knowledge.
2.) Free content - Let user experienced the content.
3.) Campaign - Trendily book campaign

All those function is a valuable for their target audience. So before we decide what functions is suitable for the e-reading product? How should I found out our target audience? I decide to setup a user interview to ask more about the reader behavior & the reading reason behind the reader. That's help me to create a persona then we can pick the function to match with user needs.

I started the user interview with people have reading habit , but it was more difficult to tell from the result why they made those decisions from the reading process. So I decide interview with some of non-reading habit people to balance what I receive from the interview. Most of the interviewer read non-fiction also what they pick to read is not really depend on their interest. Bookworm would read a large number of books each year also they prefer the real book more than e-book. They enjoyed the reading process more than a result that's a interesting thing I found out. That's mean if we want to design a quick learning e-reading product may not target on this group of target.

In contrast non-reader help me to understand some pinpoint. Why they don't read? How to increase their reading interest? . Through the interview some non-reader bring out the point - reading time. They prefer using their off work time to do some activity more than reading . Also the real book have a physical problem for a lot of people it's too heavy & difficult to carry. So the non-reader may more suitable for the product content.

Content is a most valuable part in this project. We need to make it standout. All those content inside the product is wrote by writer after they read that's book. Writer created the reading points & summary base on the original book.

We came away from those interviews with a better understanding of three major needs users wanted to fulfill on e-reading product.
1.) First, they wanted to catch up on the latest knowledge with a limited time.
2.) Second, they wanted to complete a book reading through flexible way to strike the traditional reading ways.
3.) Lastly, they wanted recommend & discover something unexpected knowledge from the product.
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Now we have the ideas to go for the next step. Before we design app layouts, we also need to design the user flow first. Base on the discussion with the business owner we agree to apply subscription modules. So we need to think How to make user want to subscribe?  Ones of the idea is apply freebie book section into the product. If user is not interest to pay in the beginning  we can provide free trail also with basic membership  user can read one freebie book in every week. The free content is a important thing to let user stay with your product.

Before we start the development process we need to create full prototype for review and finalize the flow. The prototype is a best solution to communicate with develop team & stake owner. I using sketch + invision to create prototype for test our initial concepts, we needed to see how they would hold up with real content flowing through them.